Our founders Cameron and Chelsea Chappell set out to do something different in the world of teeth whitening. Their goal was to create a product that produced bright, white smiles while minimizing sensitivity, a symptom common to teeth whitening.
After Chelsea got her adult braces removed, she knew the next step toward her dream smile was a whiter smile. But her overall experience with at-home teeth whitening kits wasn’t ideal. She tried kits from dental professionals and a number of companies online, but each time she didn’t have much success – she would either not see a difference in whiteness, or experience extreme sensitivity to the point that she couldn’t eat certain foods.
After seeing his wife’s frustrations, Cameron decided to take action. With a military and business background, he set out to create a quality product that lived up to the false promises of the whitening kits Chelsea had tried.